Mark leads Accenture Interactive’s Global Digital Customer Services business as well as its European Energy and Utilities businesses. He works with many of europes major energy, fuels and home services businesses to deliver better customer experiences. His particular focus areas are in how to use digital marketing to communicate and engage customers with a brand’s promise, whilst engineering the service experience to live up to these commitments. Until Mark chaired the UK’s Institute for Apprenticeships and Technical Education Digital Route Panel, he judges the prestigious DADI digital industry awards, and in 2017 was recognised as a top 10 ‘Digerati’ for his influence on the UK Digital industry.
Mark has a 25 year history in the digital field having designed and developed the first web site for BBC Radio 1, been involved in creating the first ever online download charts for MTV, helping design the digital experience for NHS Direct, as well as developing digital strategies for many international universities, charities and membership organisations. Mark completed his EMBA at Cass in 2010 specialising in how digital agencies and consultancies achieve outstanding growth.
About Accenture Interactive
Accenture Interactive helps the world’s leading brands transform their customer experiences across the entire customer journey. Through our connected offerings in design, marketing, content and commerce, we create new ways to win in today’s experience-led economy. Accenture Interactive is ranked the world’s largest digital agency in the latest Ad Age Agency Report, for the third year in a row. To learn more, follow us @AccentureACTIVE and visit www.accentureinteractive.com.
Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions — underpinned by the world’s largest delivery network — Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With approximately 459,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com.